‘Widening of the World’ was commissioned by Adidas, the largest sportswear manufacturer in Europe, and the second largest in the world, built on a passion for sports and sporting lifestyle.
These 16 pieces were commissioned for Adidas’ newest and largest flagship Performance Brand Concept Store in Singapore at VivoCity. Artwork will also be used as patches for Adidas Makerlab, where users can customise Adidas goods with the artwork.
Inspired by Adidas' steadfast dedication to unlocking full potential through amplifying inspiration and creating meaningful discourse, these pieces were made to tell a visual story of how Adidas is rooted in sport and shaped by culture and discipline. These pieces talk of breaking barriers, hints at fluidity between analog and digital worlds and push for creation of multi-dimensional experiences to support and empower viewers to advocate agency and change.
Digital Media, Printed and Framed
March 2021